Active Brands Group raises SEK 3.8M for launching their sport product in the United States.

Sweden Investments 20 February 2017
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Active Brands Group, a Swedish startup involved in distributing sports equipment, raised SEK 3.8M ($420k) in investment money for launching their owned-developed product, Weightsoles, in the USA. The backers include a range of local investors, such as Daniel Pilotti, Helene Spangberg, Jesper Blomquist and Danny Saucedo.

Active Brands Group was founded in 2015 by Peter Hedstrom as an international distribution company focusing on high quality products related to health, sports and medicine.

The company developed Weightsoles, which is a shoe layer that helps people improve physical activities such as running, walking or exercising.