Activio Fitness raises investment, intends to expand internationally.

Sweden Investments 04 July 2017
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Activio Fitness, a Stockholm, Sweden-based manufacturer of performance measurement systems to the fitness and professional sports industries, announced entering into an investment agreement for an undisclosed amount of money.

The backers include the local, newly-funded, health-focused, investment fund Health Alliance (HEAL), backed by Wellstreet, and the Dutch strategic investors from HDDGroup.

Activio Fitness, founded in 2003 led by CEO Moris Lahdo, manufactures fitness and health equipment, as it is one of the pioneers and specialist in group heart rate transmission and monitoring systems within fitness and professional athletic training.

The company’s products and services are used by over 1500 customers, including sports clubs such as FC Barcelona, Real Madrid, Chelsea FC, Arsenal and large Scandinavian health fitness providers like SATS, Nordic Wellness and Friskis & Svettis.

Activio will use the investment to strengthen the company’s position and adopt a more customer-focused strategy to expand internationally.