Elly Pistol closes a SEK 3M investment round to further develop an online fashion operation.

Sweden Investments 14 September 2017
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Elly Pistol, a Stockholm, Sweden-based ecommerce startup that manufactures and sells fashion products, announced closing a SEK 3M ($380k) investment round.

The money comes from local investors JNE Invest and BLCBX (Blacbox) and will be used to grow the team and expand into new markets.

Elly Pistol, founded in 2015 by Cecilia de Champs, is a digital street wear brand designed in-house and sold directly online, only by communicating via the social media. The company was part of STING Accelerator at the beginning of 2017.