Funnel closes a $10 million investment round led by Balderton to further expand its SAAS marketing products.
Funnel, a Stockholm, Sweden-based company providing a SaaS product analyzing the media and advertising budgets, announced closing a $10M Series A financing round.
Funnel, founded in 2014 by Fredrik Skantze and Per Made, developed a software soution that aims to replace the use of spreadsheets by letting marketers automate their online marketing data from multiple platforms in real-time, so that they can more accurately analyse their online marketing spend.
The company, which employs 32 people, supports 265 advertising platforms, is a Google partner and opened an office in Boston at the end of 2016, with a quarter of revenue coming from the US market.
Prior to this transaction, in 2013, Funnel (at that time Qwaya) raised $3M from Industrifonden and Zobito.