Swiftr closes investment round from Wellstreet and Bonnier to further expand its digital gym subscription service.
Swiftr, a Stockholm, Sweden-based startup working on providing a digital subscription for training, announced raising a seed investment round.
Swiftr, founded in 2017 by Fanny Sjöström, Fredrik Paulún and Johanna Sjögren, has developed a digital platform via which users can subscribe for a digital training card in independent training facilities. The company works with 120 training studios from 9 cities across Sweden.
In connection with the investment, Swiftr also will get into a strategic media deal with Bonnier News Lifestyle, which runs Hälsoliv, one of Sweden's largest health media site.