AI for Creative Agencies

Stockholm / ALMA, Nybrogatan 8
Sweden 22 November 2017
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starts at 9am

Tired of your client’s brother giving feedback to your work?

For decades, creative agencies have been our industry’s go-to in terms of consumer insights and behavior. How is the industry evolving?
Join us for breakfast at Alma - the most creative space in the heart of Stockholm - and learn how to use AI insights to your advantage.

You will learn:

How to apply personalization to your audience, and why every successful company is doing that
How to initiate audience action using the power of nudging
Applications of Richard H Thaler’s research to your work (2017 Nobel Prize in Economics)
Industry insights and international examples of using data for creatives that drive change

About the hosts:
Giselle Almonacid, 20 years of expertise in building top brands and working in both agencies as DDB NORD and in the client side such as Samsung Nordics. Latest projects include launch of Samsung Pay.
Ida Lemoine, CEO at Beteendelabbet. With expertise in behavioral economics, nudging, psychology and design, Ida is running Beteendelabbet and helping to drive measurable behavioral change.
Francisco Andreasson, CEO at Social Profile Group (Gaddr). With 15+ years of expertise in systems science, programming, design and marcomm, Francisco is leading the company that develops Artificial Intelligence helping to understand deep audience identity.

Join us for the free breakfast and seminar on November 22, and learn how you can apply data to your creative work that same day.
In case of questions, email Olena Rogozina

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