From 0 to €100m in Marketing Spend - Performance Marketing at Scale

Copenhagen / Langelinie Pavillonen 10 Langelinie
Denmark 17 October 2017
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Thomas Madsen-Mygdal - Previously with Podio and Co-founder and CEO of TwentyThree
Christian Meerman - Partner at Cherry Ventures and former CMO at Zalando

CPHFTW, TwentyThree and Cherry Ventures would like to invite you to an evening with some of Europe's leading investors to discuss a key theme growing evermore in importance: Performace Marketing.

What does performance marketing entail?
What are the KPIs you need to measure?
What is the effect on your KPIs when increasing your spend?
How does performance marketing at scale look like?

Christian will complement these topics with stories from his time with Zalando where he build a performance marketing team from five to over 500 people while becoming the biggest spender on Facebook and Google advertisement in Europe.

Join our Fireside Chat at Langelinie Pavillonen and engage in a lively discussion around performance marketing followed by drinks and networking.
17:30 - 18:00: Doors Open and Networking
18:00 - 18:30: Firseside Chat on Performance Marketing
18:30 - 18:45: Q&A
18:45 - 20:00: Drinks and Networking

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