GOTO Smart Mobility

Sweden Stockholm / online 07 April 2020
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GOTO Smart Mobility will be an online only event.

Mobility as a Service (MaaS) is the integration of a city’s various forms of transportation services into a single mobility platform accessible on demand. The concept was invented a few years ago to remedy urbanization challenges, caused by car ownership: CO2 emissions, congestion, long lead times of infrastructure investments and well-meaning but operationally isolated mobility services (hire bikes, scooters, cars) replacing existing mobility infrastructure and services and increasing rather than decreasing the number of vehicles.

Smart Mobility is about facilitating different transportation services and creating new business models and opportunities for companies who develop transportation services to citizens, visitors and organisations. Such a mobility platform needs to support all types of urban mobility related services, multi-lateral business relationships, data integrity, financial transactions and be agile, secure, robust and scalable. MaaS is an alternative to car ownership and has the potential to enable fast and efficient scaling of new sustainable services, reduce congestion, alleviate transport capacity and be the best value proposition to the consumer.

Come join us, be inspired and connect with companies working at the cutting edge, exploring innovative MaaS solutions and technologies.

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