IABs Programmatic Conference 2019

Copenhagen / Pressen, JP Politikens Hus Rådhuspladsen 37
Denmark 28 November 2019
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8:30 Registration and coffee

9:00 Welcome to IAB Denmark’s Programmatic Conference 2019
Hosts: Katie Blair, AppNexus a Xandr Company and Jacob Lachmann, Industry Expert

9:05 Introduction by JP/Politikens Hus
Dorthe Bjerregaard Knudsen, VP, JP/Politikens Hus

9:15 Trends, attitudes and growth drivers in the European Programmatic market
Simon Halstead, Verizon Media, IAB Europe Programmatic Trading Committee

9:30 The programmatic market trends in perspective
Simon Halstead, Verizon Media (moderator); Stephen Wing, Rubicon; Rune Werliin, AudienceProject; and Stevan Randjelovic, GroupM

9:50 Keynote: The Ozone Project – Solving market issues through collaboration & shared technology
Franz Etten, Head of Product at The Ozone Project

10:20 Break

10:35 IAB Transparency & Consent Framework v2.0
Emanuele Ventrellar (IAB Europe), Matthias Matthiesen (Quantcast), Stevan Randjelovic (GroupM), and Christian Stavik (Berlingske Media)

11:00 In-housing decathlon from an advertiser’s viewpoint
Michael Stein, Semler Mobility, marketing responsible for SEAT, ŠKODA, Audi & Volkswagen

11:20 1st party data strategy between advertisers and publishers
Carsten Hyldahl, Founder, unum.ai

11:40 Taking TV advertising to the next level – through targeting and data
Christian Godske, Head of Commercial Product Development, TV2 Denmark

12:00 Lunch

12:30 Keynote: Cutting through the hype – 10 forces that really shape digital advertising
Daniel Knapp, Chief Economist, IAB Europe

13:00 What is the cost of bad CMP implementation on your advertising revenues?
Loïc Sfiligoï, Co-founder of Pubstack

13:15 How to use Cookie Free Audience Data
Søren Dinesen, CEO, Digiseg

13:30 Break

13:45 Building the Future of Advertising
Daniel Clayman, VP, Northern Europe at AppNexus, a Xandr Company

14:05 Experiments & incrementality in programmatic media buying
Anders Kjærbøll, Digital Strategy Lead at Business Science, GroupM

14:25 Is the reign over for the cookie monster?
Luke Fenney, Vice President, Publisher Sales, International, IndexExchange

14:45 Is Data Dead? Apple Killed the Cookie And What Are We Going to Do?
Thomas Lue Lytzen, Head of Product Development & Insights, JP/Politikens Hus and Kasper Worm-Petersen, Head of Strategy, Ekstra Bladet

15:00 Programmatic Native
Frederik Bidstrup, Verizon Media’s Programmatic Native Platform in the Netherlands and the Nordics

15:15 Break

15:30 Keynote: Technology, Humanity – and the Future of Media
Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency

16:10 Making the most of a digital moment
Troels Ringsted, Senior Research Manager at Ryot Studio, Verizon Media

16:30 The Big Programmatic Quiz
Daniel Weilar, Primetime

17:00 Closing & Drinks

19:00 Dinner (registration needed) + late night after party

Find more details iabdanmark.dk

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