Introduction to Segment and Customer Data Infrastructure Platforms (CDI's)
This event gives an introduction to what Segment.com is and how CDI’s work and can enable growth for your business.
About this Event
One of the most hyped Silicon Valley companies lately is Segment.com. They have just raised $175 million and their adoption is exploding throughout the tech industry.
Ole Dallerup, former SVP Engineering at Trustpilot and now Co-founder of Dreamdata.io, was the 3rd paying customer of Segment and is by all means a Segment expert.
At this meetup Ole Dallerup will give an intro to what Segment.com is and how CDI’s work and can enable growth for your business.
A scalable tech-infrastructure is critical for a company's ability to move fast and grow. Per Ole’s own words; “If you have any ambitions at all about growth, you need to use Segment”.
Ole is joined by Yanis Bousdira who will help you diagnose your current customer data infrastructure, Christoffer Larsen who will talk about video attribution.
The content will be something like this, but you’re very welcome to bring your own questions as well:
What is Segment and CDI’s?
Why do you need a CDI? User tracking, Historic data, Adding and testing tools
Why is this not the same as Google Analytics and Google Tag Manager?
Do you really need multiple analytics tools?
The importance of owning your historic data for scaling and decision making
Intro to Segment’s features: Sources, Destinations, Personas and Protocols
8.30 - 9.00: Breakfast - ☕️🥐
9.00 - 9.30: Welcome and why you need Segment by Ole Dallerup
9.30 - 10.00: Self-diagnosing your customer data infrastructure by Yanis Bousdira
10.00 - 10.20: Segment success case TBA
10.20 - 10.30: Attribution to video By Steffen Fagerström Christensen (CTO at 23)
10.30 - 11.00: Q&A + Sharing of data bottle-knecks in participant companies
About Ole Dallerup
Ole is a customer-centric and data-driven technology leader. He is passionate about putting technology to use to deliver real impact. In his time leading technology at Trustpilot, he grew the technology team from 3 to more than 100 in 2 locations. Having enabled product growth to billions of monthly interactions he is experienced technology leader born in the cloud.
About Yanis Bousdira
Former technologist and data ops manager at Airtame as the company scaled from 30 to +90 employees, while revenue doubled every year and user data grew exponentially. Now Yanis is a solution engineer at Segment helping customers implement best practises for data infrastructure.
About Steffen Fagerström Christensen
Steffen is the Chief Technology Officer (CTO) at TwentyThree and has not only been in charge of overseeing the development but also building the full-scale video marketing platform and a stable infrastructure that has seen billions of video impressions to date.
Steffen is an active startup advisor and angel investor focused on devops technology such as Opbeat, recently acquired by Elastic.