Adelis invests in Søgemedier, a Danish digital media agency.

Denmark Sweden Secondary 29 January 2018
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Søgemedier, an Aarhus and Copenhagen, Denmark-based digital media agency announced getting into an agreement for selling slightly more than half of the shares in the company to Adelis Equity, a Nordic, lower middle market private equity investor.

Following the transaction, which has the financial details undisclosed, Adelis becomes a majority owner, while the founders and management will continue to own a large share of the company.

Søgemedier, founded and led by CEO Allan Damborg, is one of the largest digital marketing agencies in Denmark and offers consulting, search engine optimization (SEO), Google Adwords, Facebook pages and Ads, websites, and web shops to small and medium-sized enterprises.

Søgemedier has more than 100 employees helping 4,000 small and medium-sized customers. In 2017, the company accounted for DKK 67M ($11M) in turnover and a nice 30% margin of DKK 20M.