Catena Media announces the acquisition of German BrokerDeal.de for EUR 3.6M, strengthens its financial services offering

Sweden M&A 12 April 2018
Share on FacebookShare on Twitter

Catema Media, a Stockholm, Sweden-based company managing an affiliate marketing network announced the acquisition of  BrokerDeal.de, one of the leading financial lead generators in Germany.

The expected total acquisition cost is EUR 3.6M ($4.5M) with the initial purchase consideration amounts to an up-front payment of EUR 1.2 million, of which EUR 840 000 will be paid in cash, and the remaining EUR 360 000 in newly issued shares in Catena Media plc. Maximum acquisition cost is EUR 4.8 million, based on revenue performance over a period of two years.

BrokerDeal.de, launched in 2011 in Munich, Germany, is a financial lead generator considered one of the top-five sites in financial services in Germany. The company is top-ranked in terms of search engine optimization (“SEO”) with regard to several key financial terms. Through the acquisition, Catena Media strengthens its already leading finance affiliate position in Germany. The acquired assets currently generate quarterly sales of about EUR 300.000.