Catena Media purchases leading sports betting site for EUR 8.2M, enters French market

Sweden M&A 13 April 2018
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Catena Media, a Stockholm, Sweden-based company managing an affiliate marketing network announced the acquisition of French sports betting site

The initial purchase price amounts to an up-front payment of EUR 8.2M ($10.12M), of which EUR 6.2 million will be paid in cash, and the remaining EUR 2.0 million in newly issued shares in Catena Media plc. There is also an earn-out of a maximum EUR 5.7 million, based on revenue performance over a period of one year. is a leading sports betting site in France and the company generates strong traffic numbers, primarily from search engines and its Twitter and Youtube channels. The acquired assets currently generate quarterly sales of about EUR 500.000.