Fitness World was acquired by PureGym

Denmark M&A 12 December 2019
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Fitness World, a Copenhagen, Denmark-based fitness club operator, announced that it entered into a strategic deal for being acquired by the sports brand PureGym, the UK's largest gym operator.

The deal, which has financial details undisclosed, was made with FSN Capital's fund, FSN Capital IV, and other shareholders for 100% of shares in Forward TopCo A/S, which operates FItness World.

The combined group will be trading from over 500 sites and in that regard will be second only to Basic Fit in the European market.

Fitness World, founded in 2005 and led by CEO Steen Albrechtslund, operates in the value gym segment and is one of Europe’s’ leading fitness providers. It is #1 in Denmark and has a growing presence in both Poland and Switzerland. Fitness World has approx. 600,000 members who visit the 240+ clubs more than 30,000,000 times a year.

FSN acquired Fitness World back in 2015 and divested a part of the equity to Kirkby in 2017.