Heroes raised $65 million in debt and equity

Spain United Kingdom Luxembourg Investments 11 November 2020
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Heroes, a London, UK-based startup building an e-commerce business, announced that it secured funding of $65 million.

The money is a combination of equity and debt, raised from a range of investors including angels Matt Robinson and Carlos Gonzales as well as 360 Capital, Fuel Ventures and Upper90.

Heroes was founded in 2020 by siblings Alessio Bruni and Riccardo Bruni with the the goal of becoming Europe’s largest acquirer and operator of ‘Fulfillment by Amazon’ (FBA) brands.