Kidsbrandstore raises SEK 60M from eEquity, wants to expand the kids ecommerce operation in the Nordics.
Kidsbrandstore, a Västerås, Sweden-based company managing an ecommerce fashion operation business for kids, secured SEK 60M ($7M) in a new investment round.
Kidsbrandstore, founded in 2011 by Mikael Arnåsen and Peter Markstedt, manages an online fashion store for children and adolescents aged 8-16 years. The company also has physical stores and, according to the Swedish records, overall it runs a profitable business, with SEK 67M in sales in 2016.
In 2015 eEquity invested SEK 21M ($25M) in KidsBrandStore at a SEK 50M valuation.
After this transaction, the investment company becomes the major investor in Kidsbrandstore.