Kúla 3D secures $300k, further enhances its business of 3D lenses for smartphones.
Kúla 3D, founded in 2011 by Íris Ólafsdóttir, developed add-on hardware solutions for 3D photography with regular camera, namely 3D lenses.
The hardware camera add-on is attached to the lens of the DSLR (Kúla Deeper) or of the smartphone (Kúla Bebe) and adds a pair of mirrors either side that are used to capture the dual images required to create the 3D effect. The achieved result has a “hyper stereoscopic” 3D effect because the distance between the mirrors is greater than the distance between the human eye, which apparently results in a deeper 3D perspective.
The lens are accompanied by the image processing software Kúlacode, for exporting the 3D images and videos captured to any 3D format for viewing in VR devices. The 3D images are viewable (after converting them with its dedicated software) on a 3D TV or other stereoviewer. They can also be converted to anaglyphs and viewed using a retro pair of 3D viewer glasses if you want to pretend you’re living in the 1970s.
In 2014 the company had a Kickstarter campaign that brought in almost $70k from 771 customers and has received non refundable grants from the Icelandic Technology Development Fund totalling about $500k.
The company does its manufacturing in Iceland and is distributed locally through Vodafone's retail chain.