Spotify announces the acquisition of Loudr
Spotify, the Stockholm, Sweden-based music streaming company, announced the acquisition of Loudr, a company with technology designed to identify music available online so publishers can get paid for it.
The terms of the deal remain undisclosed.
Loudr, founded in 2013 in San Francisco and led by co-founder and CEO Chris Crawford, builds products and services that make it easy for content creators, aggregators and digital music services to identify, track and pay royalties to music publishers.
The Loudr team will join Spotify’s New York offices and will continue to provide select services to its publishing and aggregator partners, while contributing to Spotify’s continued efforts towards a more transparent and efficient music publishing industry for songwriters and rights holders.