Tobii purchases its UK-based reseller, Acuity.

Sweden M&A 12 February 2018
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Tobii, a Stockholm, Sweden-based company providing eye-tracking technology, announced entering into an agreement to acquire the UK-based company Acuity ETs, the largest reseller of Tobii Pro’s research solutions.

Included in the deal, Tobii also acquires Acuity Intelligence, a neuroscience-based research and consultancy firm, for its owned analytics software for eye-tracking studies in VR environments.

The deal has the financial details undisclosed.

The acquisition is aimed at strengthening Tobii Pro by gaining control of its direct sales of products and services in the United Kingdom. The Acuity businesses will be integrated into the Tobii Pro business unit, global leader in eye-tracking research solutions.

Acuity ETS and Acuity Intelligence, employing eight people based in Reading, UK, serve a range of businesses and the academic community with eye tracking research solutions. Both companies have accounted combined total sales of approximately GBP 2M ($2.8M) for 2016/2017.