TripAdvisor announced its acquisition of Iceland-based Bokun, a software technology provider for hospitality business.

Iceland M&A 20 April 2018
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TripAdvisor announced it acquired Bokun, a Reykjavik, Iceland provider of business management technology for the tours, attractions and experiences industry. 

With the acquisition, TripAdvisor expands its offering, now providing suppliers with technical solutions in addition to the sector's largest distribution channel.

Bokun, founded in 2012 and led by CEO Hjalti Baldursson, developed a business management software created specifically for tours, attractions and experiences suppliers: it acts as a booking engine, an inventory channel manager, a price management tool, and more. Bokun's customer base is global, ranging from local suppliers to Fortune 500 companies.