Your.MD adds strategic investment from Reckitt Benckiser.

Norway Investments 02 August 2019
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Your.MD, an Oslo, Norway-founded and London, UK-headquartered company providing a consumer health information service, announced getting into a strategic investment deal with RB (Reckitt Benckiser), a British multinational consumer goods company.

Financial details of the agreement were not disclosed. Funding will be used to dramatically accelerate Your.MD's speed-to-market and facilitate improved access to pre-primary care for all consumers, globally.

Your.MD, founded in 2012 and led by CEO Matteo Berlucchi, has developed a OneStop Health platform, consisting of a marketplace of trusted health service providers and products. The platform is available to consumers via an AI-based assistant, providing personalized advice.

Prior to this investment, Your.MD raised a bit more than $17M from another strategic investor, Orkla Venture as well as from British investment firm Smedvig Capital.