Cloapp adds SEK 4M in fresh equity investment from existing shareholders.

Cloapp, an Uppsala, Sweden-based CRM startup, raised a SEK 4M ($450k) investment round at a company valuation of $22.5 million. The backers include existing investors, namely Arnosa Trade & Invest Ltd and IMOG Holding.

Cloapp, founded in 2014 by CEO Alex Lewerentz, developed a SAAS sales- and relationship management application named Closr Dashboard. This app is a subscription based web service that ties together teams of users using it and lets managers and team leaders set up goals and gamificate their sales. According to the company, the solution is already in pilot usage by clients from Sweden, USA and Germany.

Prior to this investment, Cloapp raised about $1M in external funding.