Pen Store gets advertising of SEK 10M value, in forms of an equity investment from Aggregate Media.

Pen Store, a Stockholm, Sweden-based pen and artist retail store operation, announced securing a SEK 10M ($1.14M) equity investment in media space form from Aggregate Media.

Pen Store, founded in 2010 by Jacob Bergström and Mattias Falk, have become a leading retailer of pens and art supplies in Sweden. Partly online and partly via the company's store at Hornsgatan in Stockholm, the company has in recent years grown rapidly and had sales of about SEK 25M ($3M) in 2016.

The deal gives Pen Store the right to use media space in about 100 different channels owned by the major media companies in Sweden. The channels include newspapers, radio, TV and digital and outdoor advertising.