Bloglovin raises SEK 30M in convertible bonds.

Bloglovin, a Stockholm, Sweden-based company that provides a platform that pulls users’ favorite blogs into a single, beautiful feed, empowering users to discover and curate content across the world’s lifestyle publishers, raised SEK 30 ($3.4M) in convertible bonds from its shareholders.

Bloglovin was founded in 2007 by Mattias Swenson, his brother Daniel Swenson and three high school classmates, Patrik Ring, Dan Carlberg and Daniel Gren. Bloglovin was brought to the United States in 2013 and received seed funding from New York based startup studio Betaworks, venture capital firms Lerer Ventures and White Star Capital, as well as other leading early stage investors.

Prior to this issue, the company has raised more than $15M.