Bownty gets North-East Ventures as main shareholder of the company.
Bownty, a Copenhagen, Denmark-based company providing an online platform aggregating deals, was acquired by North-East Ventures.
The value of the transaction remains undisclosed and according to North-East Ventures, following the acquisition, the new shareholders brought back co-founder Steffen W. Frølund as CEO of Bownty. Steffen left Bownty in 2016 to become Managing Director at Rainmaking Studio.
Bownty, founded in 2011, has developed a website that helps online consumers find great deals for offline products and experiences by aggregating them and sorting in categories. The company has 3 million members and operates in 9 countries, including Denmark, the United Kingdom, Germany, France, and Spain.