Sweet Studio backs Alex Health with SEK 1.5M.

Alex Health, a Stockholm, Sweden-based startup working on a mobile app that aims to break bad health behaviour, secured a pre-seed capital investment totalling SEK 1.5M ($170k).

The money was provided by Sweet Studio, a startup incubator owned by Swedish VC company Sweet Capital, and was used to build and get ready to launch the product in 2018.

Alex Health, founded in 2017 by John Drakenberg Renander (CEO) and Oliver Fleetwood, developed an AI & psychology-based behavioral change mobile app which combines Cognitive Behavioral Therapy (CBT) with Artificial Intelligence (AI) in order to provide a personalized service based on individual environmental and emotional triggers.