Trustpilot (private company)

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Business model:

Total investments received (USD) - 178.8M


Founded in 2007 by CEO, Peter Mühlmann, Trustpilot is a global, online review community helping consumers choose with confidence while enabling companies to grow their business.

Currently boasting 21 million consumer reviews of 135,000 businesses, Trustpilot produces a TrustScore for businesses based on recent reviews. Every day, more than 20,000 consumers sign up on and every 4 seconds a new review is posted on the community.
Trustpilot empowers consumers that are considering purchasing a product or service by providing them with easy access to the information they value most—the experience of others.

The platform also helps businesses generate actionable insight through real-time analytics of customer review data. This can be used to continuously improve business operations, increase customer satisfaction and drive innovation. By enabling businesses to engage directly with customers, Trustpilot aims to set new global standards in consumer to business dialogue.

Trustpilot has customers in 65 countries and has developed strong positions in Denmark, Sweden, UK, France, Germany and the Netherlands, as well as the US. With offices in Copenhagen, London, New York, Melbourne and Berlin, Trustpilot was selected as a Crain’s 2014 Best Places to Work in New York City. Trustpilot’s 500 employees represent 40 different nationalities and its clients range from a wide array of global enterprises to e-commerce retailers.

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