YOU-app (private company)

YOU-app, which launched in spring 2015 in collaboration with Jamie Oliver, is about taking small steps to happier healthier you. They're focused on helping especially women create positive change in their lives.

YOU-app is based on learnings from neuroscience and psychology to tackle the behavioral barriers that commonly keep them from adopting a healthy lifestyle.

Their mission is to provide an approachable, more emotionally engaging alternative to current tracker and quantification-heavy applications that often make you feel like a failure if you miss a day or two.