Christopher Cloos in a DKK 85 million media-for-shares deal with the American media house a360 Media.

Christopher Cloos, a Copenhagen, Denmark-based D2C provider of eyewear products, announced that it secured a capital round closed at DKK 85 million ($12.6M).

The deal is a media-for-shares transaction made with the American media house a360 Media which will control 9% of the company's shares.

Christopher Cloos, founded in 2017 by CEO Julius August Langkilde Hoeedt, built an online operation selling sunglasses and blue-light computer glasses.

Christopher Cloos previously raised money from backers including the American investors from Feenix Venture Partners.