Facetheory raised £10m in Series A funding from Active Partners.

Facetheory, a Sheffield and London, UK-based operator of a direct-to-consumer clean skincare brand, announced it has raised £10m ($13.3M) in Series A funding.

The money was raised from Active Partners. The investment team at Active Partners was led by Jason Mahendran and Janice Cargo, who will also be joining the Facetheory board.

The proceeds will be used to fuel growth in key markets, recruit best-in-class talent, and invest in product research and development.

Facetheory, founded in South Yorkshire in 2014 by CEO Jamie Shuker, developed a D2C clean skincare products ecommerce operation, with a focus on local, sustainable manufacturing.

Facetheory has been a purely direct-to-consumer player, and the digitally-native brand has accrued over 350,000 active customers in the past year. Over 40 per cent of Facetheory’s customers are based outside the UK, and the company is rated as ‘excellent’ on Trustpilot. Facetheory has also seen “impressive” revenue growth, accelerating from £2m to £15m over the past three years.