Hobbii in a growth investment round backed by Verdane Capital.

Hobbii, a Copenhagen, Denmark-based ecommerce operators of a digital knitting & crocheting platform, announced getting into an investent agreement for raising a growth equity fund.

The money was raised from Norway-based investors from Verdane Capital through Verdane Edda II. Terms for the transaction are not being disclosed.

Hobbii, founded in 2015 and led by CEO Jesper Kallesøe Odefey, built a D2C - Direct-to-Consumer - platform selling yarn, accessories, and patterns for knitting and crocheting. The company has developed its proprietary products and branding channels, with its own private label representing 85% of its yarn sales, and encouraged customers to engage with the Hobbii community, browsing and exchanging patterns and crafts. The business has established itself internationally, with operations in over 50 countries across the world, and 12 key markets including the Nordics, Germany and the US.