How Daniel Wellington Made a $200 Million Business Out of Cheap Watches

Daniel Wellington was founded by Filip Tysander, who invested $15,000 to start the company.

In 2014 the company had sales of more than a million items and took in $70 million.In 2015, Tysander projects $220 million in revenue. By comparison, Rolex, which sells $5,000-plus watches, and Tag Heuer, which focuses on $1,000 ones, consider it a good year if they sell a million units.

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