Hyber raises capital from Retailers Lab

Hyber, a Stockholm, Sweden-based company managing a subscription-based operation for children clothing, announced securing an investment round in capital added to the company. The money comes from Retailers Lab, which gets 10% of the company.

Hyber, founded as Cirqus by Douglas Heidergren and Markus Hjelm in 2015, has developed a subscription-based service that allows families to share clothing for kids, as they growup. The company was working with children clothing brand Isbjorn, and now will add Polarn O. Pyret, owned by RNB Retail and Brands, for expanding its operations scope.

Retailers Lab is a joint-venture between RNB Retail and Brands and Wellstreet, acting as a vertical-specific incubator initiative within retail in Scandinavia.

Prior to this deal, Hyber raised SEK 3M from Wellstreet.