Keller Sports secured €10 million from existing investors Co-Investor Group and Reimann Investors

Keller Sports, a Munich, Germany-based online retailer, announced that it secured a €10 million ($11.8M) capital investment round.

The money was provided by existing investors Co-Investor Group and Reimann Investors, which are increasing their shareholding in the company. All previous investors will also remain on board.

Proceeds will be used to expand the company's premium membership services.

Keller Sports, founded in 2005 by CEO Moritz Keller, developed an online shopping portal, and operates two online shops Keller Sports (Performance) and Keller x (Lifestyle). The company also runs a loyalty app -  the Keller sMiles sports rewards app - as well as a paid premium membership tier, which offers customers access to exclusive products, price advantages and services.