My Taxi, the European competitor for Uber, fires its Sweden CEO after 6 months.

My Taxi launched its services in Sweden in September 2016, with a fleet of 200 cars.

The CEO firing is somewhat surprising but most likely related to the direct results of launching, after one month.

My Taxi positioned itself in the Swedish market with prices 30-50% higher than the ones of the regular taxi companies, while Uber X is 10-20% cheaper than a taxi fare.

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