NCP Olfactives gets investment from Almi and others for a new perfume company.

NCP Olfactives, a Stockholm, Sweden-based startup producing and selling a new perfume concept, announced rasing seed funding. The money comes from Almi Invest, which contributed with SEK 1M, and other un-named private investors.

NCP (Now Collective Products) Olfactives, founded in 2017 by actress Noomi Rapace together with Ash Pournouri, Steve Terry and Jonas Nilsson (CEO), developed a perfume concept which the company intends to sell online and in select retail locations.