Outdoorexperten merged with Skistart in a deal financed by Eequity

Sweden Secondary 14 November 2018
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Outdoorexperten, a Västerås, Sweden-based retail company, announced that it merged its operation with specialist retailer Skistart.

The merger takes place as Outdoorexperten is purchasing Inlandsinnovation's 25% equity share in Skistart's owned Globisen, with further Globisen and Skistart founders reinvesting in the joint venture.

The deal is funded by existing Outdoorexperten owners: founder and CEO Pierre Breznik and the investment companies Eequity (which owns 38%) and Aggregate Media.

The deal estimates to lead to an expected turnover of more than SEK 250M in 2019.

Folloing the transaction, Skistart's founders, Johan Rehnström and Henrik Lindh, will become part of Outdoorexpert's management team and Pierre Breznik becomes the president of the entire group.