Star Stable Entertainment gets an investment of $18M from Danish Nordisk Film.

Denmark Sweden Exit 14 May 2018
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Star Stable Entertainment, a Stockholm, Sweden-based gaming company announced getting into a €15M ($17.9M) strategic investment deal with the Danish Nordisk Film, one of the active investors in the gaming industry in Scandinavia, as part of Egmont.

As part of the transaction, which has the financial details undisclosed, Nordisk Film will buy a substantial minority ownership share from the three owners - Ola Ahlvarsson, Johan Edfelt and Peter Liljestrand.

According to local media sources, the unofficial company value is SEK 700M ($81M) In 2016, Star Stable Entertainment AB was profitable and recorded sales of about SEK 132M ($15M).

Star Stable Entertainment AB, founded in 2011 and led by CEO Johan Sjöberg, developed Star Stable Online, an online MMORPG adventure horse game for girls. The title is a vast online multi-player adventure game designed to encourage girls to work together to solve problems and complete challenges as well as explore a large-scale, complex fantasy world from horseback.

Star Stable has more than 14 million registered users in 182 countries, and is one of the most popular online horse game in the world, and one of the few online gaming sites targeted specifically towards girls.