Strossle gets Thomas Peterssohn as an investor and advisor in the BOD.

Strossle, a Stockholm, Sweden media technology company announced that it has appointed Thomas Peterssohn as a Non-Executive Director. Thomas Peterssohn has been CEO of several leading media companies in the Nordics and is a board member of the International News Media Association (INMA).

Strossle, founded under the name Sprinkler in 2012 by Magnus Hultman, Jens Ander, Dan Willstrand and Johan Unger, has developed technology for media that uses artificial intelligence to help publishers present the most relevant content for each user. The company is now preparing the global launch of a traffic exchange platform that will help publishers take the fight with Facebook and Google in the digital advertising market.

Strossle is backed by Spintop Ventures and Almi Invest.