Winefamly adds $3.2M in a round including Brightfolk A/S

Denmark Investments 26 June 2018
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Winefamly, a Holstebro, Denmark-based company managing a digital wine club, secured DKK 20.5M ($3.2M) in a capital investment round.

The backing was supported by new and existing shareholders, including Brightfolk A/S, which takes a 25% stake in the equity.

Winefamly, founded in 2016 by Rasmus Jensen, Morten Strunge, Thomas Herman and Thomas Pedersen, developed an ecommerce operation on top of a digital wineclub. The company recorded sales of about DKK 40M ($6.3M) in 2017.