Yaytrade raises SEK 10.6 million from First Ventures and Gainbridge Capital, acquires Re / Way

Yaytrade, a Stockholm, Sweden-based operator of a digital marketplace, raised SEK 10.6 million ($1.2M) in an equity funding round.

The money was raised from Swedish investors First Venture Sweden and Gainbridge.

At the same time, the company announced completing the acquisition of the Stockholm-based Re / Way, which operates a marketplace for authenticity-verified luxury items, in an all stock deal valued at SEK 12.3M ($1.4M).

Yaytrade, founded in 2015 by David Knape (CEO), Janni Delér, Jon Berglund and Jon Olsson, developed a marketplace for buying, selling, swapping, and renting products and services.

The company is operated by Ytrade Group AB, partially owned by the public company Odd Molly, which took over almost 40% of the shares in a $3M merger deal with Used By consumated in the summer of 2020. It previously raised $1.9 million in 2020 and $600k in 2021.