Yooji raises money from Danone.
Yooji, a Bordeaux, France-based baby food start-up, announced getting €4M ($4.8M) in investment from Danone Manifesto Ventures.
As part of Yooji’s capital raising, Danone Manifesto Ventures has joined forces with the company’s long-standing shareholders: Caravelle, a family-owned industrial group; and Capagro, a French venture capital fund dedicated to agriculture and food innovation. Along with Yooji, it has invested in French food brand Michel & Augustin, as well as US brands Farmers Fridge and AccelFoods.
Yooji will continue to operate independently, with the development of the business remaining in the hands of its existing management team.
This deal was completed in close collaboration with Blédina, the Danone-owned brand which also operates in the French infant nutrition market.
Yooji, founded in September 2012, produces frozen baby food sourced from organic farms and cooked in France with 100% natural ingredients, without salt or additives. Its products are sold in more than 600 stores throughout France.





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