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Mercuri (investor - Venture Capital)

United Kingdom mercuri.vc
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Offices:London

Mercuri (formerly GMG Ventures or GMGV) is a British investor founded by Alan Hudson and backing early stage startups at the intersection of technology and media, initially backed by one limited partner, The Scott Trust, owner of the Guardian Media Group.

  • Mercuri invests from a second fund closed at £50 million in 2023.
Average round investment:13.34M USD
Average number per year:2.1
Distribution: 2025 (2)2024 (3)2023 (1)2022 (3)2021 (2) See the entire list
Portfolio companies: United Kingdom Unbox CommerceUnited Kingdom Literal LabsUnited Kingdom Ittybit See the entire list
Mostly invests in: United Kingdom United Kingdom (19) Software Services (19)
See the entire list

Showing 3 of 19 tracked investments in:

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Investors with similar profile to Mercuri

Name Criteria
Netherlands KPN Ventures
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, AI (big data), Competitive Intelligence, Media, Video, Ecommerce, Retail, CRM
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.1
  • Active last 12 months: Yes
United States Placeholder
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, Competitive Intelligence, Media, Online marketing, Marketplace, Gaming Industry
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.2
  • Active last 12 months: Yes
United Kingdom BP Ventures
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, AI (big data), Competitive Intelligence, Ecommerce
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
United Kingdom Guy Hands
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, Media, Online marketing, Advertising, Video, Marketplace, Ecommerce
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
Netherlands Kees Koolen
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, Media, Video, Marketplace, Ecommerce, Retail, Industry agnostic
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
Sweden Niklas Zennström
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, Competitive Intelligence, Marketplace, Ecommerce, Education
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
Germany Oyster Bay Capital
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, AI (big data), Competitive Intelligence, Ecommerce
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
United States The Venture Collective
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, AI (big data), Competitive Intelligence, Marketplace, Education
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.2
  • Active last 12 months: Yes
United States Unusual Ventures
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, AI (big data), Competitive Intelligence, Marketplace, Ecommerce, Retail
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
United States Banana Capital
100%
  • Range for average deal size: 10M - 20M USD
  • Similar verticals: Software Services, AI (big data), Video, Gaming Industry
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom
  • Average number of deals per year: 2.0
  • Active last 12 months: Yes
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