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Penetrace (private company)

Norway penetrace.com
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Offices:Oslo, Stockholm, London
Industry:AdvertisingMediaOnline marketing
Business model:B2B

Six international advertisers and a Nordic media company agreed to establish a joint venture in 2005. The advertisers wanted to improve their ability to optimise marketing investments. The media company wanted to offer the best-in-class performance reviews to their clients. This is Penetrace.

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