Playfair Capital (investor - Venture Capital)

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Offices:London

Playfair Capital is a seed venture investment fund from London founded in 2011 by Federico Pirzio-Biroli and backing founding teams around the world, with a focus on the UK.

  • Playfair Capital was founded in 2011 by Federico Pirzio-Biroli, an Italian angel investor turned VC. 
  • Pirzio-Biroli re-located to Kenya shortly after, while the ops are managed by a team of 9 led by Chris Smith in London.
  • they fund pre-seed and seed deals in the UK and and Continental European, playing the Angel DNA differentiator card.
  • first fund closed in 2013, at $30 million, second in 2019, at $32 million, notably with Federico as sole LP.
  • in 2023, Playfair announced a third fund at $70 million targeting only six to eight investments per year.
Average round investment:9.1M USD
Average number per year:6.2
Distribution: 2025 (5)2024 (7)2023 (13)2022 (10)2021 (12) See the entire list
Mostly invests in: United Kingdom United Kingdom (52) Software Services (55)
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Investors with similar profile to Playfair Capital

Name Criteria
France Thibaud Elziere
100%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Energy, Industry agnostic, Recruiting, Mobile, Education, Media, Gaming Industry, Hardware, Security, Hospitality, Food Industry, Construction Industry, Cleantech, Ecommerce, Travel, Video, Blockchain, Social Network, Online marketing, Beauty, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Advertising, Subscription
  • Common investees countries: United Kingdom, France
  • Average number of deals per year: 6.6
  • Active last 12 months: Yes
Spain Samaipata Ventures
100%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Energy, Industry agnostic, Recruiting, Mobile, Media, Gaming Industry, Hospitality, Food Industry, Construction Industry, Airline Industry, Ecommerce, Blockchain, Social Network, Online marketing, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Subscription
  • Common investees countries: United Kingdom, Ireland, France, Switzerland, Germany
  • Average number of deals per year: 5.7
  • Active last 12 months: Yes
Estonia Change Ventures
100%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Energy, Recruiting, Mobile, Education, Media, Gaming Industry, Hardware, Security, Hospitality, Food Industry, Construction Industry, Airline Industry, Ecommerce, Robotics, Video, Blockchain, Advertising, Online marketing, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Advertising
  • Common investees countries: United Kingdom, Germany, Estonia
  • Average number of deals per year: 5.5
  • Active last 12 months: Yes
France Laurent Ritter
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Industry agnostic, Recruiting, Mobile, Education, Media, Gaming Industry, Security, Construction Industry, Ecommerce, Video, Blockchain, Social Network, Advertising, Online marketing
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Advertising, Subscription
  • Common investees countries: United Kingdom, France
  • Average number of deals per year: 5.0
  • Active last 12 months: Yes
France Polytechnique Ventures
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Energy, Education, Hardware, Security, Ecommerce, Robotics, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail)
  • Common investees countries: United Kingdom, France
  • Average number of deals per year: 5.0
  • Active last 12 months: Yes
Bulgaria Eleven Ventures
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Industry agnostic, Mobile, Education, Media, Hardware, Hospitality, Food Industry, Ecommerce, Travel, Online marketing, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Subscription
  • Common investees countries: United Kingdom, Germany, Estonia
  • Average number of deals per year: 4.6
  • Active last 12 months: Yes
United States Big Brain Holdings
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Mobile, Media, Gaming Industry, Security, Ecommerce, Blockchain, Advertising, Online marketing
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium
  • Common investees countries: United Kingdom, France, Switzerland, Germany, Estonia
  • Average number of deals per year: 4.2
  • Active last 12 months: Yes
United Kingdom Tom Blomfield
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Energy, Industry agnostic, Recruiting, Mobile, Education, Media, Gaming Industry, Hospitality, Ecommerce, Social Network, Online marketing, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Subscription
  • Common investees countries: United Kingdom, France, Germany
  • Average number of deals per year: 8.2
  • Active last 12 months: Yes
United Kingdom Exceptional Ventures
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Health services, Recruiting, Mobile, Education, Media, Food Industry, Wearable, Ecommerce, Social Network
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Advertising
  • Common investees countries: United Kingdom, France, Sweden, Switzerland, Germany
  • Average number of deals per year: 4.2
  • Active last 12 months: Yes
France Roxanne Varza
99%
  • Range for average deal size: 5M - 10M USD
  • Similar verticals: Software Services, Manufacturing, AI (big data), Competitive Intelligence, Financial Services, Marketplace, Health services, Industry agnostic, Recruiting, Mobile, Education, Media, Hardware, Security, Hospitality, Food Industry, Wearable, Ecommerce, Video, Blockchain, Social Network, Advertising, Online marketing, Beauty, Transportation
  • Similar business models: B2B, SAAS, B2C (Retail), Freemium, Advertising, Subscription
  • Common investees countries: United Kingdom, France, Germany
  • Average number of deals per year: 4.1
  • Active last 12 months: Yes
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