Sport Nordic (private company)

Sport Nordic is the group entity of the three retail banners SPORTMASTER, Unisport and Rezet. With its vertical strategy, Sport Nordic is well-positioned to capture growth from consumers increasingly looking for specialized channels when shopping sporting goods. Founded in 1979, SPORTMASTER has developed into Denmark's leading chain of sporting goods retailers. With around 100 shops and approximately 1,000 employees across Denmark, SPORTMASTER has a strong concept and a nationwide network of well assorted shops