TicTail (private company)

A DIY e-commerce platform founded in 2011 that enables small business owners to set up an online store in minutes, and is also a destination for discerning shoppers looking to discover their new favorite brands from around the world.

Tictail focuses on strong community integration, simplicity of use, mobile-first technology, and attractive, customizable design. Tictail’s shoppable marketplace showcases over 125,000 independent brands from 150 countries worldwide.

The business model involves getting a 10% cut from every purchase carried through the marketplace. In 2015, the Swedish subsidiary of Tictail registered about SEK 1 million in revenues and SEK 24 million losses.