Uplause (private company)

Uplause was designed to shake up the traditional stadium advertising model. The branding we helped develop expresses fun and the future.

In 2009, Uplause set out to rethink big-screen advertising in big arenas. The idea was to offer a fun, interactive experience instead of traditional, boring, passive ads. The start-up team needed instant credibility so they could march straight into the world’s top arenas with their radical new product.

Uplause has since become the world's #1 interactive stadium advertising brand, trusted by NFL, NHL, MLB and NBA teams. The system is used in the world’s most iconic arenas, including Madison Square Garden and Citi Field in New York, and works across cultures, with a significant presence in the Central League of Nippon Baseball and Russia’s Kontinental Hockey League.