Admix announced a $1.5 million series A extension from gaming and ad executives led by Marcus Segal.

Admix, a London, UK-based SAAS developer for in game programmatic advertising, announced an extension of its series A round.

The extra money raised brings the series A to a total of $8.5 million and was provided by a range of gaming and advertising executives led by Marcus Segal, previously COO of Zynga Studios. In June 2020 the company announced closing in a $7M round backed by Force Over Mass, Speedinvest, Sure Valley Ventures and Nigel Morris.

Admix, founded in 2017 by Joe Bachle-Morris, Mohammed Alisrawi and Samuel Huber (CEO), built and sells a non-intrusive, no code programmatic monetisation platform for in-game advertising, aiming to become an ad supplier to games, esports, virtual reality and augmented reality.