Ahlsell snaps Proffsmagasinet, consolidates its online sales channel.

Ahlsell, a Stockholm, Sweden-based distributor of installation products, tools and supplies for installers, construction companies, property managers, industrial and power companies and public sector, announced getting into an agreement to acquire Proffsmagasinet AB (Proffsmagasinet).

The deal, which has the financial details undisclosed, represents an enhancement to Ahlsell' online sales

Proffsmagasinet, is a Nordic e-commerce business in tools and supplies with annual sales of approximately SEK 260M ($31M). It has about 50 employees, is active in e-commerce in Sweden, Norway and Finland and offers around 17,000 items from well-known brands in professional hardware such as tools, gauges, laser instruments and protective clothing.

In Sweden, the name is Proffsmagasinet.se and in Norway, and Finland uses Staypro.no and Staypro.fi.

The Proffmagazine will be continued as a separate company within Ahlsell. The deal is conditional upon approval by the Swedish Competition Authority, and access is scheduled for January 2018.